Jeffery Willis, Jr. is a native of South Bay, Florida and the son of Tabatha Wilkerson and the late Jeffery Willis, Sr. Like many children today, Jeff grew up in a single parent home. Despite the challenges that he and his mother faced, she raised him on two strong biblical principles, faith and family. These principles alone carried him through life's most difficult moments.
In order to reach the level of success Jeff desired, he ventured out on a journey that eventually brought him back home to "Muck City".
Built to Last was founded in 2013 by Jeffery Willis after working at a juvenile treatment facility as a counselor. It was there where he observed the behaviors of children. He witnessed how their life situations and circumstances negatively impacted their opportunities for success. Through this experience he was able to reflect on his early childhood and realized that he could have been in similar situations. He understood that kids’ behaviors mostly stem from lack of structure, unforeseen circumstances or just bad decision making. With training and experience gained from previous professions, Jeff decided he wanted to make a difference in the lives of kids from his hometown. For a long time, football was a great way to explore these opportunities with kids. However, in 2016 he picked up his rods and God gave him a new lane that would impact the next generations to come.
Welcome to the Full MCA Experience!
It is the mission of MCA Fishing21 to bring today's youth together and provide them with discipline, stability and a growing mindset that will ultimately develop both them and their communities.
"Education Is our driving force."